What’s the Difference Between a Community, Social Media, and Reputation Manager?

Whether you’re looking to hire, or looking for a job, it is important to know and understand what different job titles mean. In the digital realm, there are so many functions that the lines can blur a bit between job functions. Marketing professionals often wear many hats – but role definition is important for balance and success within an organization.

The titles of community, social media, and reputation managers are often interchanged, but they are different. We have outlined the roles, the different functions they have, and how they’re used here at Citrus Social. Learn about them here:

Community Manager:

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According to Sprout Social, “A community manager is responsible for advocating the brand on social networks.”

Community managers work on behalf of themselves but network on behalf of their clients. On social media, they use their personal networks and connections to encourage a digital community to rally around a brand, attend an event, or share a positive experience online.
An example of this is the guest blog program that we run for our client, Cleveland Plus. Citrus Social engages with guest bloggers to share positive news about the Cleveland Plus brand.
Community management can be tough as many members of an individual’s digital following may get annoyed when community managers promote their clients constantly. You probably know a few people who do this, and there is a fine line between engaging a digital community and coming across as inauthentic and opportunistic. Because of this, community managers need to be very thoughtful when introducing a message, product or brand to their personal network. You won’t see us – here at Citrus – trying to get a quantitative following for any given client. We are only interested in introducing the brands we manage to the appropriate community.

What to look for in a job description: brand influencer, brand ambassador, brand advocate – anything that allows you to promote the brand as yourself.

Social Media Manager:

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As a social media manager, you post on behalf of your clients. You are logged into their accounts and are posting directly from them.

You personify the brand and are the main interaction with social media users. A separator of this role is the content creation aspect.

A large part of this role is generating content for social media. It is a social media manager’s job to present brand information in an attractive and exciting way to the consumer.

This is one of the main functions we have at Citrus Social. Our process is to develop a strategy, and that strategy often includes the implementation of social media management. We post on behalf of all of our clients, aiming to deliver remarkable results (and let’s be honest, we do). Our clients average 40+% traffic to their website from just social media.

If you’re looking for some social media tips for business, read here.

Reputation Manager:

Fancy title for a PR rep with a digital spin.

Traditionally, PR managers have been focused on non-digital press. But, with the change in trend, reputation managers have strong digital and non-digital tasks.

According to an article on Forbes, reputation managers are, “Part PR gurus, part tech experts, they specialize in providing online makeovers—often by burying negative search results and promoting content that accentuates a client’s desired image.”

The goal of a reputation is to shape the public’s perception. A reputation manager has to be proactive and reactive in the social sphere.

People love to say no PR is bad PR – but that’s because of awesome reputation managers who are damn good at their job.

What We Do:

At Citrus Social, we want people to understand that we don’t just “do” social media. We use social media as a part of the strategy to achieve our client’s marketing goals. There is so much more that goes into our jobs as digital marketers.

It is social media management, along with insight into community and reputation management that we provide top-tier service to our clients.

We understand that it sometimes takes a village to manage digital assets. And that’s exactly what we do.

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